Business News Americas
26 de Julio, 2001
http://www.bnamericas.com

WS4 Begins Regional Expansion

Argentina-based e-marketing company WS4 (www.ws4.com) will start operations in Brazil next month in the run up to a full blown regional expansion program during 1H02, WS4 founder Jean Sanchez told BNamericas.com.
"We are defining the conditions to start operations in Brazil and as owners of our software we could start up tomorrow no problem," said Sanchez.

For its regional expansion program, WS4 is developing a strategy that would see local partners acquire shares in the company, Sanchez said, although he stressed that it was not a franchise strategy.

WS4 develops online marketing solutions and "in-house" software solutions. Revenues are based on a minimum monthly fee of US$1,000, depending on the scale of the project, and the company expects to break even in October "in the worst case scenario," he said.

WS4 clients include women's cosmetics group L'Oreal, Argentine automobile portal Carone (www.carone.com.ar), and brick-and-mortar companies new to the Internet.

WS4 launched commercial service at the end of April this year with an initial investment by the company's founders of US$650,000.

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